Freedom Communications to launch Long Beach Register, a new daily newspaper, starting August 19
SANTA ANA, Calif. – July 10, 2013 – To help build community in Long Beach and connect all of the vibrant parts of the city together, the Orange County Register is preparing to launch the first subscriber-based daily newspaper in a major U.S. market in recent memory with the Aug. 19 launch of the Long Beach Register.
Subscribers will receive the Long Beach Register Mondays through Fridays, bundled with the Orange County Register. Single copies of the Long Beach Register will also be available in nearly 450 news rack and retail locations across Long Beach, Signal Hill, Lakewood Cerritos and Artesia. OCRegister.com Digital Access subscribers will also be able to access Long Beach Register content at ocregister.com/longbeach and at lbregister.com as of Aug. 19.
“We are launching the Long Beach Register because the people of Long Beach deserve a great newspaper,” said Eric Spitz, owner and President of Freedom Communications. “Long Beach is a hidden gem on the California coast, and we want to support this great community by providing essential and valuable information about its key developments, events and people.”
“We believe newspapers are institutions that play an incredibly important role in terms of informing, inspiring and entertaining their communities,” said Aaron Kushner, owner and Publisher of the Register. “Newspapers cannot accomplish their core mission of serving the community if they are not engaging and robust, so we are investing significant resources into the creation of the Long Beach Register.”
A significant move in the upcoming launch of the Long Beach Register is the hiring of Ian Lamont as Publisher. Lamont, a longtime and well-known Long Beach resident, has served in senior leadership roles for the majority of his 35-year media career. He has held roles as Publisher of the Press-Telegram and CEO & Publisher of Alameda Newspaper Group (the Northern California Media Division of Media News Group, owner of the Press-Telegram). He most recently served as Publisher of the Santa Clarita Signal, a Morris Multimedia newspaper.
“Long Beach has a rich history, and it should have a media presence that recognizes this,” Lamont said. “Those of us who live here and love Long Beach know it deserves a robust, daily newspaper that concentrates on community news, features, opinion, sports and other local activities. I want to deliver to the people of Long Beach the same level of journalism and quality that Orange County’s readers have enjoyed over the past year.”
Paul Eakins, who presently serves as city editor for The Current – the Register’s community newspaper serving Newport Beach and Costa Mesa, will transition to city editor of the Long Beach Register next month.
The Long Beach Register will include a main section and sports section. The main section will include community-level coverage on businesses, people, government and politics, arts and entertainment, food, education (Long Beach Unified School District and local colleges/universities), family life, health, voices (opinion), charities, places of worship and events. The sports section will include photos and coverage of Long Beach Unified School District prep sports, and profile Long Beach State, Long Beach City College and others.
The Long Beach Register will invite the community to submit guest columns, stories, photos, event listings, ideas for weekly columns and letters to the editor.
As part of the launch, the Long Beach Register is hiring additional staff and is currently seeking a Long Beach-based office. The paper will also host a launch event for community and business leaders in August.
The Long Beach Register is the latest development in the Register’s subscriber-focused strategy that includes adding depth to local content and expanding its newspaper portfolio.
The Register completely redesigned all 22 of its community newspapers from November to February, nearly quadrupling its content and transitioning each from tabloid-sized papers to a larger broadsheet format to match the size of the Register. In June, the Register added a 23rd community newspaper under the daily’s former namesake, the Santa Ana Register.
In May, the Register expanded The Current – which serves Newport Beach and Costa Mesa communities – from weekly to daily. On July 22, the Register will expand the Irvine World News – a twice-weekly newspaper serving Irvine for the past 43 years – to daily.
In less than a year, the Register hired more than 350 staff members across the organization, and newsroom staff has doubled. The physical size of the newspaper has also increased by 70 percent. The Register has also launched more than 20 new sections around key topics of interest, including business, faith and values, vehicles, fashion, movies, the arts, local universities and varsity sports. Subscribers also receive a weekly rotation of glossy magazines each Monday covering inspiring businesses, interesting people and places, and family issues and activities.
Valuable benefits are also available to seven-day subscribers through Register Connect, a membership program that rewards valuable benefits and experiences such as four-packs of Angels tickets, amusement park and concert tickets, meet-and-greet opportunities with celebrities, and gift cheques that benefit Orange County’s nonprofit institutions.
For information on how to subscribe, call 877-627-7009 or visit ocregister.com/subscribe.
About Orange County Register
The Orange County Register is a three-time Pulitzer Prize-winning newspaper focused on serving Orange County and helping it thrive. The newspaper portfolio includes leading community newspapers serving Orange County’s 34 cities and Spanish-language Excélsior, helping Orange County's 80,000 small businesses grow. Monthly magazines include Coast, OC Register Magazine, OC Register Metro, OC Register Family and Southland Golf. Its market-leading digital offerings include OCRegister.com, OCVarsity.com, OCMetro.com, OCFamily.com, Southlandgolf.com, OCMenus.com, OCExcelsior.com and OrangeCounty.com among many others. Ripe Orange, a marketing, design and events firm, is also part of the Orange County Register. Orange County Register also offers a full spectrum of custom content, printing, insert and direct mail advertising services. For more information, visit ocregister.com/aboutus.