Larry Kramer
Larry Kramer is Senior Advisor at Polaris Venture Partners, a national
venture capital firm, and an adjunct professor of Media Management at
the Newhouse School of Communications at Syracuse University. He is
also a media consultant and author, presently writing a book on the
changing landscape for media and related industries for Harper Collins.
He sits on the board of directors of Discovery Communications (NASDAQ:
DISCA), American Media Inc., Answers.com (NASDAQ: ANSW), BlackArrow,
Inc. (Chairman) and Harvard Business School Publishing, and serves on
the Advisory Boards to the Newhouse School (chairman),
Minyanville.com, Crossboarders.tv and Jib Jab Media Inc. He was a
founding board member and former Chairman of The Online Publishers Association.
From March 2005 until November 2006, he served as the first President
of CBS Digital Media, reporting directly to Leslie Moonves. In this
role, Kramer created a new division that put together all new media
operations for the network, including online, interactive and wireless
initiatives. He had oversight over and launched or relaunched several
websites including CBS.com, CBSNews.com, CBS SportsLine.com and
StarTrek.com. While there, he created March Madness on Demand (the web
broadcast of the NCAA Basketball Tournament), put CBS TV shows on the
web for free, ad-supported, and created distribution partnerships with
Google, Amazon, Apple I-tunes, Yahoo and Verizon for CBS content. He
continued to serve as an Adviser to CBS until April 2008.
Prior to joining CBS, Kramer was Chairman, CEO and Founder of
MarketWatch, Inc. (NASDAQ: MKTW), also known as CBS MarketWatch, until
its sale to Dow Jones for $528 million in January 2005. He created the
company as an LLC with Data Broadcasting Corp. and CBS, launching in
October 1997, taking it public in January 1999, and making three
acquisitions to build the business along the way.
He had joined Data Broadcasting Corp. as Vice President in 1994,
following its acquisition of his first startup, DataSport. As
founder, president and executive editor of DataSport Inc. from 1991 to
1994, he created SporTrax, a hand-held sports information monitor,
which was a subscription product launched under a marketing agreement with The Sporting News.
Prior to founding DataSport, Kramer spent more than 20 years in
journalism as a reporter and editor. He started his career in 1974 as
a reporter for the San Francisco Examiner. In 1977, he became a
financial reporter for the Washington Post. In 1980, the Post promoted
him to executive editor of the Trenton (N.J.) Times. In 1982, he
returned to the Post to serve first as assistant to Executive Editor
Benjamin C. Bradlee and later as assistant managing editor and metro
editor. In 1986, he returned to the San Francisco Examiner as its
editor. In 1991, he left the Examiner to become an entrepreneur and launched DataSport and then Marketwatch.com.
While a journalist, he won several awards for reporting, including the
National Press Club Award, The Associated Press Award for news writing
and The Gerald Loeb award for business reporting. His staffs won two Pulitzer Prizes.
He is a graduate of Harvard University (masters of business
administration) and Syracuse University (bachelors of science in
journalism and political science).. Kramer has been a lecturer at
several universities, including the Harvard Business School, Syracuse
University, University of Pennsylvania, UC Berkeley, NYU, Columbia University, Stanford University and Emory University.
He served a two-year term as a Pulitzer Prize juror.