WWMT-TV (NewsChannel 3)
CBS for Grand Rapids - Kalamazoo - Battle Creek
590 West Maple St.
Kalamazoo, MI 49008
269-388-3333
Fax: 269-388-8228
www.WWMT.com
www.cw7michigan.com

CONTACTS

James Lutton
Vice President and
General Manager

Founded:
1950. Acquired by Freedom Communications in 1998. Digital Channel CW7 was started in September of 2006.

Viewership:
39th largest U.S. TV market. Serves 781,000 homes in 14 west Michigan counties.

Philosophy:
WWMT, Newschannel 3, is your source for live, local, breaking news on air and on line. Our goal is to be the market leader in news, programming, advertising and to serve our community's needs. CW7 is a channel aimed at adults 18-34 and now has a 10pm newscast serving the market.

Special features:
WWMT Newschannel 3 is now the most watched television station in West Michigan. We provide information to the world via the Internet at wwmt.com, where you'll find the latest news in both text and video formats. We also have Live Doppler Radar, the most powerful radar in the market, which our Severe Weather Center 3 team uses to give viewers a forecast they can count on. Our "3 Cares, West Michigan Shares" public service campaign has made a difference in the lives of thousands of people - working with community service organizations to identify areas of need, and promoting citizen involvement to affect change and improve the quality of life in West Michigan.

Awards:
The men and women of WWMT Newschannel 3 have been honored repeatedly over the past two decades with some of the top awards of broadcast journalism. There have been EMMY awards for Newscast, News Documentary, Feature Reporting and News Videography from the National Television Academy's Michigan chapter, a national RTNDA Edward R. Murrow award for investigative reporting, and a number of regional Murrows for series, documentary, continuing coverage and investigative work. WWMT has twice been named "Station of the Year" by the Michigan Association of Broadcasters, and MAB awards for Best Newscast, Weathercast, Sportscast, Hard News, News Special, Feature Reporting and Documentary, grace the halls. Newschannel 3's photojournalists have won numerous honors in regional clip competition in the National Press Photographers Association. Dozens of first-place awards from the Associated Press also share an honored place at Newschannel 3.

THE COMMUNITY

Location:
Located in beautiful southwest Michigan, perfectly placed midway between Detroit and Chicago, and only half-an-hour from Lake Michigan.

Market:
A large, diverse market that has the benefit, of a great location with all the seasons represented well. The area is also home to major national manufacturers, including Whirlpool, Pfizer, Amway, Kellogg, General Motors, Stryker, Steelcase and Haworth. The southeast shore of Lake Michigan provides a seasonal tourist attraction for much of the upper Midwest.

Things to do:
There is a wonderful variety of activities for everyone, from shopping and attractions to a wide range of sports. These include golf, boating, biking, fishing, hunting, tennis, camping and when the weather changes skiing, snowmobiling and ice skating. We also have three area minor-league baseball teams, three minor-league hockey team, one arena football team and Division I athletics at Western Michigan University. The area also includes many small lakes, state parks and beaches, with Lake Michigan our western border.

Population:
Over 1.4 million adults (18+) in 14 Counties
869,000 adults 18-49
801,000 adults 25-54

Median home price:
Kalamazoo $127,159
Grand Rapids $138,128
Michigan $156,787