Founded:
1958. Acquired by Freedom Communications in January 1982.

Viewership:
DMA 86, serving the populations of Chattanooga, southeast Tennessee, northwest Georgia, western North Carolina and northeast Alabama. WTVC is the news leader in the Chattanooga market with the #1 viewership in each important news daypart.

Brand Promise:
Every day we will take the extra steps so our viewers and Web site users are more aware, more prepared and better informed.

Special Features:
We have a strong commitment to our local community and have been a community leader since the early 1970s. Each year we produce telethons for non-profit agencies in addition to producing more than 6,200 public service announcements for 40 different groups, helping them to raise over $500,000. Our Coats for Kids program, which has provided thousands of coats to local needy children, is in its 21st year. The Darrell Patterson Volunteer Challenge, which has been hosted by the station for 15 years, has raised $488,000 for the local Santa for All Seasons charity. For the past 24 years, our weekly Wednesday's Child vignette, featuring our senior anchor, has helped to match hundreds of area children with Big Brothers and Big Sisters.

Awards:
Edward R. Murrow Awards: 2001, 2004 and 2005
Emmy Award: 2002, 2009
Tennessee Hospital Association Community Service Award: 2005
Chattanooga Times Free Press "Viewers' Choice Award" for Best Local TV Newscast: 2004, 2005, 2008
1 Gold & 4 Silver ADDY Awards: 2005, 2008

THE COMMUNITY

Location:
Chattanooga is on the southeastern Tennessee border, two hours north of Atlanta and 90 minutes south of Knoxville on Interstate 75.

Market:
At the crossroads of major east/west and north/south traffic routes, Chattanooga is a renaissance city on the banks of the Tennessee River. A rich tradition of manufacturing is complemented by a growing emphasis on high tech and a vibrant family friendly tourist trade.

Things to Do:
With a recent revitalization of the downtown area, the city is the place to be. Entertainment ranges from concerts and music festivals to the Tennessee Aquarium and golf. You can swing by a Chattanooga Lookouts game (the AA farm team of the Cincinnati Reds); skip down to the lake for a day of water fun; or hike the numerous trails of nearby ridges and mountains.

Population:
Chattanooga MSA – 492,047

Median Home Price:
$140,000